Performance Marketing for Website & App E-commerce

Understand the differences in client acquisition tactics that apply to website and mobile app eCommerce:

• Metrics and KPIs and how they are different for website & app eCommerce
• Media Mix differences for website and app e-commerce that will surprise you 😉
• Challenges that you wish you knew

The video recording is taken from the “WeWork: Let’s Talk About…” event organized by WeWork, tribe47, and Sublime. The topic of event #1 was “Website vs. App: What’s Best For Your E-commerce?”