9 Rules of Multichannel Advertising

We cover essential topics in budget planning across various channels, preparing for a cookie-less future, evaluating the pros and cons of platform automation, assessing the continued relevance of funnels in advertising strategy, and more practical insights.

The video recording is taken from the “WeWork: Let’s Talk About…” event organized by WeWork, tribe47, and Sublime. The topic of event #3 was “How to Master Paid Acquisition Channels in E-Commerce.”