How to Master Paid Acquisiton in E-Commerce

  • Short-term growth is (deceptively) easy to achieve for subscription businesses and can often be accomplished via a single well-designed online campaign.
  • But before you know it, those satisfying numbers – which had you and your team high-fiving – will be eaten up by the churn rate.
  • Fortunately, this can be avoided – if you  SIMULTANEOUSLY
and CONTINUOUSLY keep improving on 4 KPIs.

What will you {learn?}

This checklist can be used both early on in an online subscription business and during its  growth-stage to identify potential gaps in growth strategy. We particularly recommend it for B2C subscription business models (“Netflix–like” premium video or premium content subscriptions; B2C subscription-based mobile apps; physical product subscriptions, etc.), but 80% of the advice it contains can also be applied tor B2B projects like SaaS..

A breakdown of the contents:

  • 4 Key Performance Indicators you should be monitoring
and continually striving to improve
  • 17 tactics that will help you master those all-important KPIs
  • an actionable checklist formula that allows you to quickly identify potential gaps in your growth strategy