Includes 17 tactics essential to secure long-term GROWTH
Short-term growth is (deceptively) easy to achieve for subscription businesses and can often be accomplished via a single well-designed online campaign. But before you know it, those satisfying numbers – which had you and your team high-fiving – will be eaten up by the churn rate.
Fortunately, this can be avoided – if you SIMULTANEOUSLY and CONTINUOUSLY keep improving on 4 KPIs. This checklist will show you HOW.
This checklist can be used both early on in an online subscription business and during its growth-stage to identify potential gaps in growth strategy. We particularly recommend it for B2C subscription business models (“Netflix–like” premium video or premium content subscriptions; B2C subscription-based mobile apps; physical product subscriptions, etc.), but 80% of the advice it contains can also be applied tor B2B projects like SaaS.
A breakdown of the contents: